^{I'm an accomplished Web Copywriter with 15+ years' experience maintaining brand consistency across multiple sites and writing copy for specialized ads, taglines, web pages, social media, emails, microsites, blogs, video scripts, sweepstakes, native advertising, and more.}

AMAZON FREIGHT PARTNERS – Senior Copywriter
Collaborated with acquisition, change management, channel, content, and product management teams to craft effective copy based on business and marketing strategy. Worked cross-functionally to write and edit copy for multiple channels including websites, apps, internal resource centers, emails and more.

AT&T/DIRECTV – Senior Copywriter, Video Merchandising Group

Writer/Editor of consumer-facing marketing copy to showcase programming, pricing, and feature benefits of and DIRECTV STREAM and DIRECTV SATELLITE. Participated in a complete site redesign and new templates with copy, design, and production components for fast-twitch website updates. Copy goals were to promote sales and deals and highlight entertainment, premium channels, sports programming, and other offerings to subscribers.

AMAZON – Senior Copywriter, Alexa Engagement Marketing team

Responsible for creating customer-facing marketing copy for Amazon Alexa users. Worked closely with designers and marketers to provide user-friendly landing page copy describing uses and benefits of Alexa features and devices. Created copy for banners, modules, and push notifications for Alexa app users.

EXPEDIA – Senior Writer, Expedia Media Solutions
March 2007–March 2020

Wrote and oversaw advertising and promotional copy for all of Expedia’s 3^rd-party advertising clients globally. Created copy for specialized ads, web pages, social media, emails, microsites, blogs, sweepstakes, native advertising, and other content for all types of travel- and non-travel-related marketers and advertisers. Managed flow and interfaced with campaign managers, design teams, creative partnerships, and stakeholders. Additionally, I have written copy for case studies, white papers, onboarding training materials, print handouts, invitations, product updates, emails, and a wide variety of promotional materials to support our industry presence.